Stephanie Hansen started Bravelets™, a jewelry company with giving at its core, when her mother was diagnosed with breast cancer. What started out as something Stephanie’s family could wear as a symbol of hope in support of her mother has gone on to impact so many people. That’s because Bravelets™ donates $10 of every item to charity. In fact, they’ve donated more than $22,000 to the Colon Cancer Alliance! We thank Bravelets™ for helping us advance our mission and reminding so many to be brave in tough times.
We had a chance to speak with Bravelets™ Operations Manager Ben Aldridge to learn more about why giving is so important to the company.
Can you tell us a little about Bravelets™ and the company’s history?
There are times in all of our lives where we need to be brave—whether for ourselves, for our family, for our friends or even for a complete stranger. Bravelets™ bracelets and accessories are more than just something to wear. They are a symbol of hope, strength and courage. Bravelets™ was born out of hardship and, in turn, are designed to help you be brave during the toughest of times.
Bravelets™ is not a non-profit organization. We are a for-profit company with giving at our core. We believe in transparency. We believe in making a difference. We don’t believe in the phrase “a portion of proceeds will be donated….” What does that mean? Is a portion $.01 or 1 percent? That kind of giving is confusing and unfulfilling to the customer. We want you to feel good about your purchase. We want you to know, when you look down at your wrist, that $10 was donated to your cause. We want you to know you helped make a difference. 
Bravelets™ has been so supportive of the Colon Cancer Alliance! What’s the secret to the successful partnership?
The secret to a successful partnership is communication and collaboration! Being open about our company and mission statement has allowed Bravelets™ to be partners with many organizations, including the Colon Cancer Alliance.
How does it feel to know Bravelets™ is making such a positive impact—both financially and emotionally?
Making a difference and giving back are core values of Bravelets™. It is great to know that $10 from each purchase is going directly to a cause, but the best part is when we hear stories from our customers letting us know how Bravelets™ has impacted their lives. The stories are always unique and remind us why we do what we do.
How can people join the Bravelets™ movement and help give back?
The best way to get involved with Bravelets™ is to set up a Brave Page with us! A Brave Page is a fundraiser with which an individual or organization can raise money for their cause. It's easy and completely free. If you want to further support the Colon Cancer Alliance, set up a Brave Page on their behalf and let your friends and family know about the cause that is close to your heart.
Visit bravelets.com to get your colon cancer awareness necklace or bracelet.
Don’t forget, the Colon Cancer Alliance serves as a source of information about colon health. If you have additional questions about colon cancer screening or are in need of support, please contact our free Helpline at (877) 422-2030. We’re here to help.
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