Lead From Behind
Let’s Make Colon Cancer Famous
LEAD FROM BEHIND is the biggest and boldest awareness initiative ever created for colon cancer. Our goal is simple: Make colon cancer famous, so everyone knows that it is the preventable cancer.
Powered by the Colorectal Cancer Alliance, LEAD FROM BEHIND was produced in partnership with Ryan Reynolds and his creative agency Maximum Effort.
Young people are getting colon cancer more often. Black and underserved Americans are at greater risk. Millions of people who might prevent this disease with screening skip the scope.
No one is paying attention, but that’s about to change.
Watch Our Launch Video
Ryan Reynolds. Rob McElhenney. Age 45. Colonoscopies.
This is one video you don't want to miss.
Get Ahead of Colorectal Cancer
Let’s LEAD FROM BEHIND together by making colorectal cancer famous and raising awareness of the new recommended screening age of 45 for those of average risk.
View our press release with all information you may need. And spread the word on social media — just click and share!