Impact Report: We Made March Count
The Colorectal Cancer Alliance raised more than $1.6 million and placed 100 earned media stories this March—just two highlights from an immensely successful National Colorectal Cancer Awareness Month.
The Alliance also executed its “Don’t ASSume” public awareness campaign, which challenged assumptions and misconceptions around colorectal cancer, during awareness month. On March 13, allies converged on the Today show plaza to share the “Don’t ASSume” message, a key moment in the campaign.
Funds raised during March will go toward the Alliance’s life-saving programs in prevention, research, and patient and family support. Earned media raises awareness of this disease, the third most commonly diagnosed in the US, in households across America.
The Alliance has developed an impact report detailing key metrics of success from our March efforts, including fundraising, social media metrics, and event attendance. You can download the report here:
National Colorectal Cancer Awareness month was sponsored by Clinical Genomics, Exact Sciences, and Merck.
Top resources
Volunteer spotlight: Christine Rizk
In this Q&A, get to know Christine Rizk, a passionate and dedicated Colorectal Cancer Alliance volunteer from Phoenix.
Legislation introduced to address young-onset CRC
Explore the urgent need for the Colorectal Cancer Early Detection Act (HR 7714), legislation aimed at combating the rising incidence of colorectal cancer among younger adults through enhanced screening, education, and research.
EPIC Act to Advance New CRC Therapies Needs Support
The EPIC Act would encourage investment in clinical trials for additional uses of existing drugs.