Dress in Blue Day is March 1
What? Dress in Blue Day lets allies everywhere join our mission to end colorectal cancer. By wearing blue and raising funds, you bring awareness to this disease and support our work—as well as honor all who are impacted by colorectal cancer.
When? Supporters can go blue any day in March, with Dress in Blue Day officially observed on Friday, March 1. The time for awareness is now. How will you wear blue?
Why? Every year, more than 140,000 people are diagnosed with this highly preventable disease. They will join more than 1.4 million colorectal cancer patients and survivors living today. We go blue for them, their families, and their community.
How to join us
Fundraising for Dress in Blue Day—and throughout March—is easy! All you need is the will and a webpage, which we create for you when you fill out this form. The website lets you and your supporters see how much you’ve raised, share your fundraiser on social media, read your story, and more. By creating your own fundraiser, you become a DIYnamo among our nation of allies!
Here are some more tips:
Think blue and beyond: You want to help, but how? Any way you’d like! You can be simple and organize a Dress in Blue Day event during which everyone wears blue and donates $5 (or more!) to the Alliance. You could also try a chili cook-off, karaoke night, a corn hole tournament, or something else entirely!
Build a webpage: A webpage makes your fundraiser accessible, transparent, and easier for friends, family, and co-workers to support your cause. The best part is it’s created automatically when you start your own fundraiser.
Spread the word: Share your event through social networks, local businesses, texting your friends, and making the webpage. Make sure people know it's something that really matters to you by sharing your personal story.
Break out the blue: It's event day! Time to host your family, friends, and coworkers to fundraise for your cause and make a difference in the lives of others. You can even print out these informational resources to help educate attendees.
Send thanks: Don't forget to thank everyone who made your event possible. From vendors to donors to volunteers, everyone plays a role in making your event a smashing success!
Let us guide you
Download and print these PDF guides that will help make Dress in Blue Day a success at work or in your community.
If you have questions about Dress in Blue Day, please contact Jordan Winn, senior manager of individual giving, at jwinn@ccalliance.org or (202) 207-0246.
Three of our favorite fundraising ideas
Movie night
Invite supporters to a movie night at a local theater, community center, or backyard. For big outdoor showings, you can rent movie-showing equipment here. This fundraiser guarantees a crowd, raising money through admission and concession sales.
March Madness bracket
Tons of people tune into NCAA March Madness. Capitalize on its popularity by creating a basketball bracket fundraiser. Just check local laws first--betting for cash is illegal in most states, but you can probably give the winner something else!
Art sale
If you have artists in your community, ask them to donate a piece for a sale to benefit the Alliance. The art sale can happen online or in-person, with the atmosphere running from casual to swanky.
Wear blue and support our mission to end this disease in our lifetime
Blue is our color. It represents our nation of allies and all we do to end this disease within our lifetime. March 1 is the official Dress in Blue Day, but we invite you to celebrate on a day that’s convenient for you. Check out the gear we have in our store to get started!
How did Dress in Blue Day begin?
It all began with Anita Mitchell, Colorectal Cancer Alliance volunteer and Colon Cancer Stars founder. Anita, who was battling stage IV colorectal cancer and lost a close friend and father to the disease, saw a need to bring greater awareness to a cancer not many people wanted to discuss.
In 2006, she worked with her children’s school to coordinate a recognition day with incredible success. In 2009, Anita brought the Dress in Blue Day concept to the Colorectal Cancer Alliance. Together, we took the program nationwide!
Questions on how to get more involved?
Contact Lizzie Glaser, Senior Manager of DIY Fundraising, at lglaser@ccalliance.org or (202) 204-7559.
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