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We Made Colon Cancer Famous

This year, Ryan Reynolds and Rob McElhenney got their first colonoscopies since turning 45 years old — the age at which a person of average risk should begin colorectal cancer screening. 

The result, a nearly seven-minute video — complete with hospital gowns, postoperative delirium, and a life-saving message — dropped on September 13 and marked the launch of the LEAD FROM BEHIND colon cancer awareness initiative. 

Because of you, LEAD FROM BEHIND, powered by the Colorectal Cancer Alliance, is the biggest and boldest awareness initiative ever created for colon cancer.

The video has been viewed more than 16 million times and shared by nearly 200 media outlets, with 3.3 billion impressions. The message was simple: Colon cancer is “The Preventable Cancer.” 

From fearful to full of hope

Andrew Coddett worried constipation and blood in his stool meant the worst. He had already lost two sisters to colorectal cancer and feared for his own future. Given his family history, doctors in Guyana wanted to skip a colonoscopy and go straight to an aggressive treatment – removing his entire colon and giving him a permanent ostomy.

Andrew turned to his sister-in-law, Anita, a hospital case worker here in the United States for help. Anita knew to connect Andrew with the Colorectal Cancer Alliance. You, our dedicated Allies, gave Andrew the support to receive a colonoscopy which removed five pre-cancerous polyps. 

Thanks to you, Andrew remains cancer free with his entire colon intact.

The Alliance has supported even more people in need with free or low-cost colonoscopies. Because of your support, we can help patients seeking screenings before they face deadly or debilitating consequences. Thanks to you, Andrew and so many others have hope for futures without colorectal cancer.

Take the quiz to find out when you should get screened here!

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