September 25, 2013
Pink-Tober Isn’t Just For Breast Health Anymore
Colon Cancer Alliance Launches ‘Cheeky’ Screen This Too! Campaign
(September 25, 2013) Washington, DC – Breast cancer awareness efforts have changed the way the community responds to conversations about breast health and mammograms, so much so that nearly 75% of women report that they are on-track with the recommended screening guidelines. Unfortunately, when asked about colon cancer screening, just over 55% of women have been as diligent about getting checked. It’s no secret; the color pink dominates during October. However, the Colon Cancer Alliance is committed to expanding the awareness conversation, so they launched the Screen This Too! campaign. Simple in concept, broad in scope – this campaign encourages you to not only think pink during October, but to consider your colon too.
The link between breast and colon cancer is deeper than some may think. According to the National Cancer Institute, studies show breast cancer patients have a 20% to 80% increased risk of subsequent colon cancer compared to the general population. “Colon cancer is up to 90% preventable,” says Jasmine Greenamyer, CEO at the Colon Cancer Alliance. “Just like breast exams, colon cancer screenings can save your life. I know we all want to think, ‘It can’t happen to me’, but this isn’t just an older man’s disease. Studies show that men and women get diagnosed at nearly equal rates. Don’t put it off - when you head to the doctor for your annual checkup, be sure to tell them you want to Screen This Too!”
The Colon Cancer Alliance is asking the community to help increase awareness during October by getting involved.Screen This Too! shirts for men and women are available for purchase for $20 at ccalliance.org. They are also encouraging people to take this campaign viral by changing Facebook profile pictures to the Screen This Too! Image or taking photos of themselves wearing the shirt and posting them to the Colon Cancer Alliance Facebook page.
“I have friends who have separately been affected by breast cancer and colon cancer. Participating in this campaign gives me the opportunity to support the journey each one of them has traveled,” says Katie, a community volunteer. Katie isn’t the only one excited about the campaign. Sales of the shirts are at an all-time high and the Colon Cancer Alliance is motivated by the momentum.
“It is imperative that the conversation about breast cancer and colon cancer continues.” Greenamyer concluded. “The message to patients needs to be to take charge of your health and this means your entire body – breasts and colons included.”
For more information about the Screen This Too! Campaign or to get involved, contact Colleen Pyra, Marketing/Communications Director, at (949) 554-4098 or firstname.lastname@example.org
The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. This mission is being accomplished by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Learn more at ccalliance.org.