September 5, 2013
Unique Event Puts Spotlight On Colon Cancer
Philadelphia Community Rallies to Fight this All-Too-Common Disease
(September 5, 2013) Washington, DC – People of all ages are taking to the streets in an unconventional way for the Colon Cancer Alliance’s Undy 5000 5K Run/Walk. On September 14 at 9:00 a.m., participants will be running and walking in the 6th annual Philadelphia Undy 5000 wearing their family-friendly, underwear-themed outfits. It may look a bit unusual, but this event not only raises eyebrows, but also awareness and funds to fight colon cancer.
The Undy 5000 isn’t your typical 5K. Instead of a race day t-shirt, participants receive a pair of Undy 5000 boxer shorts to bring attention to the area of the body affected by colon cancer. If that’s not unique enough, attendees have the rare opportunity to walk through the Colon Cancer Alliance’s larger-than-life inflatable colon exhibit which helps create a dramatic visual by showing its visitors the various stages of this disease.
The Undy 5000 provides a one-of-a-kind experience, allowing hundreds of people who have been affected by colon cancer to come together as a community. This event honors survivors in attendance and also takes a moment to remember those who have lost their battle. Whether you are an avid runner, a survivor or are supporting someone affected by this disease, the Undy 5000 provides a morning of inspiration and encouragement while making colon cancer a topic that is OK to talk about.
But the Colon Cancer Alliance isn’t all talk; they take it one step further through their local partnerships. Funds raised through the Philadelphia Undy 5000 not only help fund critical national prevention, research and patient support initiatives, but also support Abramson Cancer Center’s West Philadelphia Outreach & Access Program.
“Last year’s event provided funds that helped nearly 150 individuals get screened who otherwise might not have had access to this potentially life-saving service,” said Todd Setter, National Director of the Undy 5000 series. “That’s what the Undy 5000 is all about – drawing attention, increasing screening rates and, ultimately, saving lives. Through the success of this year’s event, we’ll be able to serve even more individuals than last year, and helping these people is part of what makes this event so significant.”
A fun twist to a serious topic, the Undy 5000 is sparking much needed conversations. Colon cancer is one of the most preventable cancers, yet it is still the second leading cause of cancer death in the U.S. People may not want to talk about “that” part of the body, but talking about it just might save a life.
Boehringer Ingelheim, the maker of Dulcolax®*, is the proud presenting sponsor of the 2013 Undy 5000 event series. As the #1 doctor-recommended stimulant for constipation relief, Dulcolax ® reminds everyone over the age of 50 or with a family history of colon cancer, that a colonoscopy can save lives.
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The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. We are doing this by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Read more information about the Colon Cancer Alliance and Blue Note Fund at www.ccalliance.org.
The West Philadelphia Outreach & Access Program is part of the Abramson Cancer Center at the University of Pennsylvania. In November 2011, the University of Pennsylvania Health System created the first colon cancer screening navigation program serving the West Philadelphia population. Some patients served through this program have had to cancel screening appointments due to lack of transportation, inability to pay for the colon prep, and other preventive factors. Funds from the Undy 5000 for this program work to help eliminate these barriers to screening.