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A Simple, At-Home Test to Prevent Colorectal Cancer

WURD Radio, with support from the Colorectal Cancer Alliance, Penn Medicine, Labcorp and The Independence Blue Cross Foundation, is raising awareness about the impact of colorectal cancer on the African American community.

Colorectal cancer is extremely common, and African Americans are at higher risk for it than most other groups. Fortunately, you can prevent most colorectal cancers with screening tests. 

Sign up for your free screening kit below and a patient navigator from the Alliance will contact you. A patient navigator provides one-on-one guidance with colorectal cancer prevention and offers support during and after cancer treatment during the hours of Monday - Friday 9 am - 5 pm. Once you sign up and speak to a Colorectal Cancer Alliance representative, a screening kit will be mailed to you.

About the Screening Test

The WURD Radio colorectal cancer awareness program connects listeners with information about how to get a free fecal immunochemical testing kit, commonly called a "FIT" test.

A FIT test is used to detect blood in stool that cannot be seen with the naked eye. Blood can be a sign of colorectal cancer or abnormal growths called polyps that may become colorectal cancer.  

Using a FIT test is simple, and no preparation is needed. The testing kit provides you with instructions. Learn more about FIT tests and how to use one here. 

NOTE: Listeners who are determined to be high-risk by an Alliance navigator will be supported to find options for low-cost or insurance-paid colonoscopy — a screening test recommended for high-risk individuals.

Screening Saves Lives

Why Should You Go To Know?

Colorectal cancer is extremely common in the United States, and it impacts African Americans more than any other racial or ethnic group. African Americans are about 20% more likely to get colorectal cancer and about 40% more likely to die from it than most other groups.

By participating in Go To Know, you are taking control of your health. Screening saves lives. Take the first step and sign up today.


  • What happens after I send my FIT test?

    After sending back the kit, individuals will be contacted by the Colorectal Cancer Alliance or Penn Medicine with results within 2-4 weeks.

  • What if my test is positive? 

    If the result is positive, a gastroenterologist from Penn Medicine will reach out to discuss next steps, such as a colonoscopy. 

  • What if I don't have insurance?

    Costs for a colonoscopy will be covered by the Colorectal Cancer Alliance (CCA).  If further care is needed or you have a positive cancer diagnosis, Penn Medicine and the Colorectal Cancer Alliance will work together to ensure you get the care you need. 

  • How do I know my results will be kept confidential?

    The Colorectal Cancer Alliance and Penn Medicine follow all national rules to make sure no one else has access to your results. We will release results to your primary care physician (PCP) if your PCP has a Labcorp account.

  • What is the "Go To Know" Campaign and who does it target?

    WURD Radio, Colorectal Cancer Alliance, the Independence Blue Cross Foundation, and Penn Medicine have teamed up to launch “Go To Know,” a new public health campaign to reduce colorectal cancer among African Americans in southeastern Pennsylvania. Through the campaign, individuals can request a free, at-home fecal immunochemical test (FIT) kit, which screens for blood in the stool as a possible early sign of colorectal cancer. The campaign runs through July 31, 2022. 

  • Who does colorectal cancer affect? Am I at-risk?

    One in 23 men and 1 in 25 women will be diagnosed with colorectal (colon or rectal) cancer in their lifetime. This disease affects men and women of all racial and ethnic groups and is most often found in people 50 years or older. Screening disparities are also evident among Black and Hispanic communities who are most at-risk and experience higher incidence and mortality rates.

    Incidence in those younger than 50, or young onset, is on the rise. In 2020, about 12% of colorectal cancers – or 18,000 cases – will be diagnosed in people under 50 in the U.S. Learn more here, and visit quiz.getscreened.org to find out what screening options are best for you.

  • Why is it so important to get screened?

    Colorectal cancer (cancer of the colon and/or rectum) is the second leading cause of cancer death in men and women combined in the U.S., but it is also one of the most preventable and treatable when it is discovered early. Screening can prevent many cases of colorectal cancer through the detection and removal of precancerous growths. 

  • Why can’t this wait?

    Getting screened for colorectal cancer can save your life. If caught early, you have a 90% chance of survival. During the height of the COVID-19 pandemic, colorectal cancer screenings dropped roughly 90% and diagnoses decreased by 32%. This put 18,000 people at risk for delayed or missed diagnoses that will lead to additional deaths from this preventable disease. 

  • If I need a colonoscopy, I’m scared to get one right now. Is it safe during COVID-19?

    Your healthcare provider has taken the precautions to ensure a safe environment for patients and staff alike. 

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