We took a trip down memory lane this week when we learned the legendary 90s pop band – the Backstreet Boys – are meeting 2015 in the role of the comeback kids. Today, the best-selling boy band in history is launching a new documentary - Show 'Em What You're Made Of. The flick follows the evolution of the lives of these five very memorable men. It also marks BSB’s 22nd anniversary! (Is that frightening to anyone else?)
The film follows the personal ups and downs the guys experienced over the years, including emotional moments in Kevin Richardson’s life, when he recalls his father’s final moments before passing away from colon cancer nearly 20 years ago. Since losing his dad to colon cancer, Kevin became an advocate for screening and prevention. We even partnered with the pop star in 2006 to create a PSA urging children to talk to their parents about getting checked (see below).
"Many people, especially those in our parents' generation, are too embarrassed to discuss colon cancer because it involves parts of the body that are uncomfortable to talk about," said Kevin Richardson in a previous press release. "My father did not know the importance of talking about the disease or getting screened for it; he was only 49 when it took his life.”
Today marks the theatrical premier and Video-on-Demand launch for #BSBtheMovie. But, before getting your 2015 BSB docu-fix, don’t forget to check out the PSA we shot with Kevin, and share it with your loved ones! After all, even in 10 years, the message hasn’t changed: screening saves. Talk to your loved ones and don’t put it off!
Don’t forget, the Colon Cancer Alliance serves as a source of information about colon health. If you have additional questions about colon cancer screening or are in need of support, please contact our free Helpline at (877) 422-2030. We’re here to help.
Photo credit: www.taringa.net