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A comprehensive plan to save lives

March Forth offers a four-pronged strategy to drive screening rates above 80%. Implementing this massive outreach campaign, aimed at patients, physicians, and the systems they navigate, will result in upwards of an additional 100,000 individuals screened annually, saving hundreds of lives.

Population navigation

Employ multitouch outreach to ensure patients are current on screenings

Vulnerable community outreach

Conduct outbound navigation for vulnerable populations and support the cost of screening and follow-up care

Marketing campaign to drive awareness

Multimedia campaigns for patients and physicians to highlight the importance of screening, testing options, and to emphasize there is no “best” test

Health system education

Educate physicians and health systems on colorectal cancer screening options and ensure dissemination of current screening information and patient education during and after the appointment

Why start in Philadelphia?

Philadelphia’s large population of at-risk individuals are drastically under-screened for colorectal cancer in comparison with other major cities. This combined with world-class healthcare institutions and the presence of our many supporters and advocates in the community make Philadelphia the ideal choice for our pilot program.

Philadelphia Colorectal Cancer Screening Facts


of Philadelphians live below the poverty line - this can mean lower access to care, higher illness, and mortality


In some Philadelphia communities, the screening rate is below 40% (more than 25% lower than the national average)


Philadelphians are diagnosed with colorectal cancer every year


More than 300 people in Philadelphia die annually from colorectal cancer – at least 200 of these deaths are preventable with lifesaving screening

To save lives in Philadelphia and beyond…

$5 million

Investment over two years


Additional Philadelphia screenings

300 additional lives saved

and thousands can avoid needless suffering

Philadelphia will serve as a pilot for national expansion. We intend to save 100,000 lives over the next 10 years.

Contribute to our lifesaving mission today!

Founding members

John Backus

Managing Partner, Proof VC

John M. Daly, MD, FACS

Harry C. Donahoo Professor, Surgery, Lewis Katz School of Medicine at Temple University
Surgical Director, William Maul Measey Institute for Clinical Simulation and Patient Safety
Emeritus Dean, Lewis Katz School of Medicine at Temple University
Attending Surgeon, Fox Chase Cancer Center

Lee Dranikoff

Managing Director, American Securities

Joseph A. Frick

Senior Advisor at Diversified Search, prior CEO of Independence Blue Cross

Kevin T. Lewis

Principal, PWC

David Schoeman

Senior Partner, McKinsey & Company


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