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Did you know that colorectal cancer is the second-leading cause of cancer deaths in the United States?

An astounding 50,000 Americans die each year from colorectal cancer, and the number is growing rapidly for those under the age of 50. The tragic thing is that most of these deaths could have—and should have—been prevented. Do you want to be part of saving 250 lives in Philadelphia from colorectal cancer?

March Forth has been created to ensure 100% focus on our goal of saving 100,000 American lives.

Starting in Philadelphia, we are mounting a national effort to attack colorectal cancer by driving up screening rates.

We are building national capacity to replicate this model across the country.

A widespread colorectal cancer screening campaign is a unique opportunity to save lives on a massive scale, using already existing and proven technologies.

Population navigation

Employ multitouch outreach to ensure patients are current on screenings

Vulnerable community outreach

Conduct outbound navigation for vulnerable populations and support the cost of screening and follow-up care

Marketing campaign to drive awareness

Multimedia campaigns for patients and physicians to highlight the importance of screening, testing options, and to emphasize there is no “best” test

Health system education

Educate physicians and health systems on colorectal cancer screening options and ensure dissemination of current screening information and patient education during and after the appointment

Why Philadelphia, why now?

Philadelphia’s large population of at-risk individuals are drastically under-screened for colorectal cancer in comparison with other major cities. This combined with world-class healthcare institutions and the presence of our many supporters and advocates in the community make Philadelphia the ideal choice for our pilot program.

Working with partners, families, and advocates across the city, March Forth will mobilize Philadelphians to eradicate  colorectal cancer in our community. We will do this by increasing the city’s tragically low screening rates through a cohesive and wide-ranging set of initiatives aimed at outreach, education, and awareness. Today, we must help individuals overcome barriers, improve access, and increase the quality of screenings.

Philadelphia Colorectal Cancer Screening Facts


Philadelphia population between ages of 50-84


Total unscreened population in Philadelphia


Philadelphia has a remarkably low screening rate for colorectal cancer compared to the national average of 67%


of Philadelphians live below the poverty line


700 people in Philadelphia diagnosed with colorectal cancer annually

Interventions to save lives

$5 million

Investment over two years


Additional Philadelphia screenings

300 additional lives saves

and thousands can avoid needless suffering

Founding members

John Backus

Managing Partner, Proof VC

John M. Daly, MD, FACS

Harry C. Donahoo Professor, Surgery, Lewis Katz School of Medicine at Temple University
Surgical Director, William Maul Measey Institute for Clinical Simulation and Patient Safety
Emeritus Dean, Lewis Katz School of Medicine at Temple University
Attending Surgeon, Fox Chase Cancer Center

Lee Dranikoff

Managing Director, American Securities

Joseph A. Frick

Senior Advisor at Diversified Search, prior CEO of Independence Blue Cross

Kevin T. Lewis

Principal, PWC

David Schoeman

Senior Partner, McKinsey & Company

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