Undy RunWalk Making the ask guide
Making the ask
Now that you’ve registered for your Undy RunWalk, the next step is to tell your friends, family, and colleagues about your commitment to ending colorectal cancer! Below are some best practices, tips, and sample language you can employ to help raise money for your Undy RunWalk team.
Prior to asking others to make a gift, be sure to make your own personal donation to the event. It is a lot easier to ask someone to support you if you already have some skin in the game!
Making the ask and spreading the word!
A personal ask should be memorable. Introduce yourself, explain the event, and share why you are taking part in the Undy RunWalk. An ask should end with a concise question that makes your request clear. Here are some ideas:
- “Will you donate to my team?”
- “Would you be willing to support my fundraising efforts?”
- “Do you want to help us beat colorectal cancer forever?”
You can also invite the person to take an action, such as inviting them to join your team as a runner or walker.
Update your participant HQ
Update the welcome message on your page by making it personal. Share your story and let everyone who visits your page know why you’re taking part in the Undy RunWalk. Thank them for helping you reach your goal!
Spread the word on social media about the Undy RunWalk and invite your friends to share information on their social media pages, too. You never know who might see a post and feel compelled to join your team or make a donation.
Sample social media posts:
The @UndyRunWalk will be in CITY on DATE! Grab your boxers and join us for a 5K RunWalk supporting the @ColorectalCancerAlliance! Register at undyrunwalk.org!
Did you know colorectal cancer is still the second-leading cancer killer? Together, we can end this disease. On DATE will be in CITY for the @UndyRunWalk! This 5K is raising awareness and saving lives. Register at undyrunwalk.org!
Send a donation email or letter
Make it personal when telling your story. Why you are involved with the Undy RunWalk? Tell the donor how colorectal cancer has affected you or someone you care about. People want to be inspired! Talk about loved ones who are battling colorectal cancer, or those who were lost to the disease. People respond and relate to a personal cause. Tell them where and how to donate, and share with them the online link to donate. Donating online is easy!
If you’re sending an email or letter to someone who has given to your team in the past, it’s important to thank them for their past contribution.
Personalize with a handwritten note
If you are sending out multiple letters, handwrite in colored ink on the top of the letters the person’s name and a quick line, “I hope you will support me!” Sign it in the same ink to add the personal touch.
Sample donation email or letter:
Dear Friends and Family,
I will be participating in the CITY Undy RunWalk to end colorectal cancer. My team will be joined by hundreds of other passionate allies on DATE at the LOCATION.
Imagine what it would be like to lose a friend, family member, or colleague to cancer. More than 140,000 people will be diagnosed with colorectal cancer this year and 50,000 of them will die. Colorectal cancer is one of the most preventable cancers and yet it is the second-leading cause of cancer-related death in the United States.
I have committed to raising $X for the Colorectal Cancer Alliance, a national nonprofit committed to ending colorectal cancer within our lifetime. It’s easy to make a difference. Please visit LINK TO YOUR FUNDRAISING PAGE to make a donation to my team and help me make a difference!
Thank you for being an ally and for your support! This means the world to me!
Once you receive a donation, it’s important to quickly thank the donor for their support. You can say thank you via email or send a personal thank you note.
Sample thank you email or letter:
Thank you for supporting me in the CITY Undy RunWalk! Your generosity is helping the Colorectal Cancer Alliance achieve its mission to end colorectal cancer within our lifetime. I am so grateful for your support. I couldn’t do this without you!
Please continue to check my fundraising page to see how close I am to achieving my fundraising goal of $X. I know I can do it!
Thanks again for your donation!
Our thanks to you
Because of you, the Undy RunWalk has been a huge success year over year. Events continue to grow, sponsors keep contributing and the colorectal cancer community unites. Register online and go the extra mile for the cancer community by fundraising. For questions, reach out to firstname.lastname@example.org or call (202) 204-7561.