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The Colorectal Cancer Alliance unveiled a brand new website, ccalliance.org, improving the user experience and further establishing itself as a leader in the colorectal cancer space. With more 3 million users annually, Alliance leadership recognized now was the time to develop an advanced website.

The website is a resource where allies—including colorectal cancer patients, survivors, family members, and caregivers—can access resources and information to assist before, during, and after their cancer journey.

The creation of the new website was a months-long process involving all facets of the organization and engaging an outside branding agency, Grafik. The redesign uses a bright color palette, large graphics, and a sliding-panel, or scroll snap, page design.

A new feature found on the Patient & Family Support page lets users click through a personalized tour of the many resources provided by the Alliance, based on how they answer questions about their health. This feature will expand in the coming months, involving more resources.

“Our new website signals our continued commitment to our pillars and goals while staying ahead of the curve in today’s changing media landscape,” said Sara Geist, Director of Marketing and Communications at the Alliance.

The new website is one of the final elements of a brand implementation which began last November with the announcement of our new name, Colorectal Cancer Alliance, from Colon Cancer Alliance.

Along with a new name, the Alliance committed to a powerful new mission: to empower a nation of allies who work with us to provide support for patients and families, caregivers, and survivors; to raise awareness of preventive measures; and inspire efforts to fund critical research.

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