Rebranding Colon Cancer Advisory Board

A new coalition is forming. Led by the Colorectal Cancer Alliance, colon cancer activists and survivors are teaming up with people across entertainment, sports, media, philanthropy, and tech to rebrand colon cancer and make it famous. The purpose of this effort is to develop a new brand that is culturally relevant, ultimately changing the way we talk about this disease, breaking stigma, taking conversations about cancer prevention mainstream, and driving those aged 35-59 to take screening seriously.