November 2, 2012
NOT JUST ANOTHER FUN RUN: Undy 5000 Races Ahead with New Logo to Put Screening First
Teamed with the Undy 5000’s fifth year anniversary, we proudly unveil a new mark that is better aligned with the Colon Cancer Alliance (CCA) mission.
We’ve always said that the Undy 5000 was about getting people talking about colon cancer, with the firm belief that this race encouraged communities to start the critical conversations that save lives. But recently, we’ve found that race participants aren’t getting the screening message. And if they’re not getting the message, they’re not getting screened.
With colon cancer as the second leading cause of cancer death, the Undy 5000 can’t afford to be just another fun run.
In order to bring the focus of the Undy 5000 back to the CCA’s mission to save lives through screening, we’re connecting the Undy logo back to the CCA name, as well as locking in our look and feel.
The Colon Cancer Alliance Program Unity
Although the new Undy 5000 logo is the most visible part of this rebranding, this shift is more than skin deep. Moving into the new year, we’re committing all of our programs and efforts to raising awareness. This is a cancer we can do something about, and we want to make sure that this is clear through all CCA materials and logos, no matter which program they represent.
Our number one priority is saving lives through screening, and we want to present this in a clear, unified way.
At the forefront of this rebrand is the CCA’s blue star, the symbol of shining hope for the future free of colon cancer. As the CCA continues to grow as the leading organization dedicated to colon cancer awareness, we want our programs to stand behind our name, our mission and what the blue star symbolizes, namely, putting an end to colon cancer and providing support for those affected by the disease.