July 16, 2013
Unique Event Puts Spotlight On Colon Cancer
Jersey Shore Community Rallies to Fight this All-Too-Common Disease
(July 16, 2013) Washington, DC – People of all ages are taking to the streets in an unconventional way for the Colon Cancer Alliance’s Undy 5000 5K Run/Walk. On July 20 at 8:00 am, participants will be running & walking through Pier Village in the 4th annual Jersey Shore Undy 5000 wearing their family-friendly, underwear-themed outfits. It may look a bit unusual, but this event not only raises eyebrows, but also awareness and funds to fight colon cancer.
The Undy 5000 isn’t your typical 5K. Instead of a race day t-shirt, participants receive a pair of Undy 5000 boxer shorts to bring attention to the area of the body affected by colon cancer. If that’s not unique enough, attendees have the rare opportunity to walk through the Colon Cancer Alliance’s larger-than-life inflatable colon exhibit, which helps create a dramatic visual by displaying the various stages of this disease.
The Undy 5000 provides a one-of-a-kind experience, allowing hundreds of people who have been affected by colon cancer to come together as a community. The event honors survivors in attendance and also takes a moment to remember those who have lost their battle. Whether you are an avid runner, a survivor or are supporting someone affected by this disease, the Undy 5000 provides a morning of inspiration and encouragement while making colon cancer a topic that is OK to talk about.
But the Colon Cancer Alliance isn’t all talk; they take it one step further through their local partnerships. Funds raised through the Jersey Shore Undy 5000 not only support the uninsured and underinsured of Monmouth County through the Monmouth Medical Center, but also help fund critical national prevention, research and patient support initiatives.
“Last year’s event raised funds that helped provide education and screening options to more than 7,000 residents who otherwise might not have had access to this potentially life-saving service,” said Todd Setter, National Director of the Undy 5000 series. “That’s what the Undy 5000 is all about – drawing attention, increasing screening rates and, ultimately, saving lives. Through the success of this year’s event, we’ll be able to serve even more New Jersey locals than last year, and helping these people is part of what makes this event so significant.”
A fun twist to a serious topic, the Undy 5000 is sparking much-needed conversations. Colon cancer is one of the most preventable cancers, yet it is still the second leading cause of cancer death in the U.S. People may not want to talk about “that” part of the body, but talking about it just might save a life.
Boehringer Ingelheim, the maker of Dulcolax®*, is the proud presenting sponsor of the 2013 Undy 5000 event series. As the #1 doctor-recommended stimulant for constipation relief, Dulcolax ® reminds everyone over the age of 50 or with a family history of colon cancer, that a colonoscopy can save lives.
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The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. We are doing this by championing prevention, funding cutting-edge research and providing the highest quality patient support services. www.ccalliance.org