April 26, 2006
FOR IMMEDIATE RELEASE
Colon Cancer Alliance Joins Baseball All-Stars Paul Molitor, Don Baylor, and Eric Davis and Other Leading Cancer Support Groups to "Strike Out Cancer"
- 10-City National Campaign Provides Support Through Local Events and Four Regional Education Summits in Washington DC, New York, Houston and St. Louis -
- Strike Out Cancer Hall of Fame to Recognize Inspiring Members of Cancer Community -
New York, NY - April 26, 2006 - In support of the approximately 1.4 million Americans who will be diagnosed with cancer this year and the more than 10 million survivors, Colon Cancer Alliance (CCA) has teamed up with four fellow leading non-profit organizations and three Major League Baseball (MLB) All-Stars who have been touched by cancer to help empower people to take a team approach and encourage them to learn about new treatments, support networks and educational resources.
In its second national season, the Strike Out Cancer education program, supported by Genentech Inc., a leading developer of targeted therapies, is expanding its reach in the cancer community through a partnership among the Colon Cancer Alliance, Lung Cancer Alliance, Wellness Community, Breastcancer.org and CancerCare.
"The Colon Cancer Alliance is pleased to be a partner of this exciting program. Strike Out Cancer will provide support to colorectal cancer patients and their loved ones and bring awareness to this preventable, treatable, and beatable disease! Through Strike Out Cancer, the CCA will be able to build upon its existing programs and awareness activities. The Colon Cancer Alliance focuses daily on ending the suffering caused by colorectal cancer through patient support, education, research, and advocacy," said Amy Kelly, Co-founder and Executive Director for the Colon Cancer Alliance (CCA).
Regional Education Summits
The highlight of the program will be four regional patient education summits in Washington DC, New York, NY, Houston, TX and St. Louis, MO, which will focus on the science behind targeted cancer therapies and other new treatments, as well as the latest innovations in side effect management and psychosocial support. Strike Out Cancer will also hold live events at ballparks in six cities to increase awareness of the needs of people affected by cancer.
Strike Out Cancer Hall of Fame
The Strike Out Cancer Hall of Fame is accepting nominations to recognize individuals who have made a dramatic difference in the cancer community through inspiration, perseverance, education, treatment and support. The Hall of Fame will honor 10 individuals that embody the spirit of the Strike Out Cancer program through special recognition ceremonies held on-field at select Major League ballparks nationwide. Nominations will be judged by representatives from select Strike Out Cancer partners and MLB Hall of Famer and spokesperson Paul Molitor, who lost his father to lung cancer. To nominate someone or to view the nomination criteria, visit www.ccalliance.org or www.StrikeOutCancer.com.
In each of the 10 cities, Strike Out Cancer partners, local physicians and patients will be joined by Paul Molitor, former MLB All-Star and coach Don Baylor, a multiple myeloma survivor and colon cancer caregiver, or former MLB All-Star and colon cancer survivor Eric Davis. As national spokespersons, they are dedicated to making a positive impact by sharing personal and inspirational stories about living or caring for someone with cancer.
"As a new member of the Strike Out Cancer team, I am honored to join Paul Molitor and Eric Davis to speak about the importance of seeking out education and support after a cancer diagnosis," said Don Baylor. "After caring for my mother who battled colon cancer, I knew the importance of maintaining a positive state of mind during treatment when I was diagnosed with multiple myeloma. Along my road to recovery, I spoke openly about my experience to players and family, and didn't let it stand in the way of doing what I loved-coaching Major League Baseball."
Strike Out Cancer Online
From new discoveries in cancer treatments to in-depth information on Strike Out Cancer partners, www.StrikeOutCancer.com is a comprehensive online resource designed to assist all people affected by cancer. Visit the website to find out about upcoming "Strike Out Cancer" events and the variety of ways individuals can personally make a difference.
The Colon Cancer Alliance
The Colon Cancer Alliance (CCA) is a national patient advocacy organization, with chapters located across the country, and the official patient support partner of Katie Couric's National Colorectal Cancer Research Alliance (NCCRA). CCA is dedicated to ending the suffering caused by colorectal cancer. The Colon Cancer Alliance brings the voice of survivors to battle colon cancer through patient support, education, research and advocacy. CCA invites any and all organizations, government agencies, members of the medical community and individuals impacted by this disease to add their voices by joining CCA in their determination to eradicate colorectal cancer. The Colon Cancer Alliance's toll-free helpline is 1-877-422-2030 or visit the Web site at www.ccalliance.org.
Contacts: Amy Kelly (212) 627-7451 or Tracy Naden (917) 497-9301