February 28, 2013
Colon Cancer Alliance Highlights Heroes During National Colorectal Cancer Awareness Month
Underwear, Superheroes and Country Stars highlight March Activities
WASHINGTON, D.C. (February 28, 2013) – Colon cancer survivors are doing amazing things around the country to highlight this March as National Colorectal Cancer Awareness Month. Everything from running through the streets in colorful underwear during the Undy 5000 5K events, turning offices and wardrobes blue for Dress in Blue Day to asking key individuals in their lives to get screened for colon cancer during the “Get the Hero in Your Life Screened” campaign.
National Colorectal Cancer Awareness Month encourages people across the nation to learn about colon cancer and take key steps to prevent it. Understanding risk factors, symptoms and screening options could mean the difference between life and death. Each year, more than 143,000 Americans are diagnosed with the disease and 51,690 lives are lost. As the second leading cause of cancer death in the United States, colon cancer is up to 90 percent preventable through screening. Throughout March, the Colon Cancer Alliance is holding awareness events geared to saving lives from the disease.
Get the Heroes in Your Life Screened
This March, the Colon Cancer Alliance wants everyone to ask the heroes in your life to put the superhuman duties aside and take a minute for themselves by getting screened for colon cancer. The Colon Cancer Alliance’s “Get the Hero in Your Life Screened” awareness campaign provides an opportunity for everyone to openly discuss this disease and encourage screenings. Currently, colon cancer affects 1 in 20 people. Colon cancer is often beatable when detected and treated in its early stages or can be prevented altogether when polyps are removed before they develop into cancer. If the heroes in your life are at high risk, age 50 or older, or if they have a family history of the disease, you could save their lives by urging them to get screened. Get the Hero in your life screened and help the Colon Cancer Alliance create a world free of colon cancer. Read personal hero stories here.
Dress in Blue Day
Dress in Blue Day began with Anita Mitchell. Ms. Mitchell was battling stage IV colon cancer and had lost a close friend and father to the disease. She saw a need to bring greater awareness to a cancer not many people wanted to discuss. Ms. Mitchell is a founder of Colon Cancer STARS and a volunteer for the Colon Cancer Alliance. She brought the Dress in Blue concept to the Colon Cancer Alliance in 2009. The Colon Cancer Alliance expanded this concept into Dress in Blue Day, a national celebratory day to raise awareness of colon cancer, specifically highlighting the spirit and courage of survivors and their families, and honoring the memory of those lost to the disease. The 5th annual Dress in Blue Day TM program will take place on Friday, March 1st, 2013. Americans will be wearing blue for a variety of reasons this year, from honoring a friend or family member or to simply bring greater awareness to colon cancer and the importance of being screened. Fundraising from Dress in Blue Day activities will benefit the Colon Cancer Alliance’s mission and screening, patient support and research programs. Visit www.dressinblueday.com.
Undy 5000 5K Run
The Undy 5000 is being held in 18 cities across the country this year to educate the public about colon cancer, promote screenings and encourage people to talk about the disease. Instead of raceday T-shirts, all registered participants receive a commemorative pair of Undy 5000 boxers. It is a family-friendly event open to all ages, and in addition to the 5K, there is a 1-mile fun run. In addition, the Colon Cancer Alliance’s Undy 5000, will feature a walk-though inflatable colon, providing people with an up-close look at this disease. During the month of March, the Undy 5000 will take place in:
- Sacramento, CA – March 2
- San Diego, CA – March 9
- St. Louis, MO – March 23
More information about the Undy 5000 can be found at www.undy5000.org.
Ask Michelle Obama to Wear the Blue Star
Colon cancer is a disease we can do something about, but we can’t do it alone. We need leaders and spokespeople to stand up for this cause and make this cancer a priority for both policymakers and the public. That’s why this March, the Colon Cancer Alliance is working hard to get 5,000 people to ask First Lady, Michelle Obama to wear the blue star – the symbol of those we’ve lost to this disease and the shining hope for a future free of colon cancer. As a spokesperson for healthy-living and a leader in campaigns around the country, she is the perfect person to champion this cause. Click here to send a letter to the First Lady.
Stars Go Blue
Taking place in Nashville on Saturday, March 20, the Colon Cancer Alliance presents the 5th annual Stars Go Blue benefit concert. This year’s event features country music superstar Alan Jackson and has already sold out! Proceeds benefit the Colon Cancer Alliance’s Blue Note Fund, which provides financial assistance to colon cancer patients in need. For information to the Stars Go Blue benefit concert, visit www.ccalliance.org.
For more information about the Colon Cancer Alliance and the many programs offered during the month of March and throughout the year, visit www.ccalliance.org.
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The Colon Cancer Alliance (CCA) is a community that provides hope and support to patients and their families, while saving lives through screening, access, awareness, advocacy and research.