October 16, 2013
Boxers and Briefs Hit Dallas Streets for 5K Event
Dallas Community Runs in Undies for a Cause You Should Get Behind
Dallas, Tx. – October 16, 2013 – Turn your underwear into outerwear for the upcoming Dallas Undy 5000 5K Run/Walk. On October 26, participants will hit the pavement in White Rock Lake Park donning family-friendly, underwear-themed outfits. Annually, the Undy 5000 event benefits the Colon Cancer Alliance, but is also appreciated in the Dallas community as a cheeky way to raise awareness and funds to support a great cause.
The Undy 5000 isn’t just your everyday 5K. Instead of receiving a race day t-shirt, participants will receive a stylish pair of boxer shorts and will have the opportunity to take a stroll through a larger-than-life inflatable colon. This creative and educational inflatable is a unique way for visitors to understand the disease.
A fun twist on a serious topic, the Undy 5000 is sparking much-needed conversations. From the moment you arrive, you will become both amused and enthused by the expressive attire. Some participants will sport their favorite pair of underwear, while others will dress as Santa Claus, a superhero or simply as a runner. Whatever your style, this is the place to express it.
In Dallas, colon cancer has left a bigger gap than some may think; there have been 800 diagnoses and 287 colon cancer deaths this year alone. Colon cancer is one of the most preventable cancers, yet it is still the second leading cause of cancer death in the U.S. More than 140,000 Americans will be diagnosed with colon cancer in 2013, and more than 50,000 will die from this disease.
This year’s Dallas Undy 5000 supports both local and national efforts. Locally, funds will support the Mary Crowley Cancer Research Centers, a group bringing new scientific discoveries to patients through early phase clinical trials. Nationally, funds will support prevention, research and patient support initiatives at the Colon Cancer Alliance.
“People who attend this event have a great time and get an important message,” said Todd Setter, National Director of the Undy 5000 series. “If this event encourages even one person to get screened – then our mission is accomplished.”
Boehringer Ingelheim, the maker of Dulcolax®*, is the proud presenting sponsor of the 2013 Undy 5000 event series. As the #1 doctor-recommended stimulant for constipation relief, Dulcolax ® reminds everyone over the age of 50 or with a family history of colon cancer, that a colonoscopy can save lives.
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The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. We are doing this by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Read more information about the Colon Cancer Alliance at ccalliance.org.