Colon Cancer Alliance

Join us in 2010 by participating in Dress in Blue Day on March 5th. Read about a kick-off event in Charleston, SC: A Fashion Forward Event: Unmasking Colon Cancer Ball. What activity do you have planned for your community?

We would like to thank Amgen for supporting this year's Dress in Blue Day.

You could win two roundtrip AirTran ticket vouchers worth $500 each by participating in Dress in Blue Day! Learn how.

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Overview

When is Dress in Blue Day?
It is celebrated on the first Friday of March.
In 2010, Dress in Blue Day will be held on Friday, March 5th.

What is the purpose of Dress in Blue Day?
The purpose of Dress in Blue Day is to promote awareness about colorectal cancer and encourage people to get screened.

Why do we need to raise awareness of Colorectal Cancer?
Because:

Colorectal cancer is the #2 cause of cancer death in the U.S.
Over 150,000 Americans will be diagnosed with colorectal cancer each year.
Colorectal cancer often has no symptom at all until it's at an advanced stage.
Colorectal cancer is 80% preventable when detected early.
You can reduce your risk through regular screening.
Beginning at age 50 (or earlier if you have a family history), everyone should be screened for colorectal cancer.

How can I/my organization participate in Dress in Blue Day?
Individuals, businesses and community groups are all encouraged to participate in Dress in Blue Day, by encouraging friends, family, co-workers and other members of their organization to wear blue. By getting people to talk about colon cancer, and learning about ways to prevent this # 2 cause of cancer death in the U.S., you could save a life. In addition, you can raise money to support programs like our Helpline, Buddy program and other initiatives by using our Fundraising Form.

Get involved today!
There are a number of ways to promote Dress in Blue Day. Just contact us for more information on how to participate, details on the event, colorectal cancer statistics and informative awareness tools.

What is the history behind Dress in Blue Day?
Dress in Blue Day was started in March of 2006 by a Colon Cancer Alliance volunteer and survivor, Anita Mitchell. In an effort to raise awareness about the importance of screening, Anita worked with her children's local k-8 Catholic school and parents to coordinate a recognition day. On that day, students, who normally wore a uniform to school, were allowed to wear blue if they donated a dollar to colon cancer research. To promote the event, Anita sent a notice to each of the 500 families at the school, letting them know about the special day and included some simple screening guidelines for the parents. When the children came to school on Dress in Blue Day they were each given a blue ribbon, signifying their participation.

In 2007, Anita dedicated Dress in Blue Day to her friend, Carmen, who had passed away from colon cancer and to all others who had lost their fight against colorectal cancer. In addition, Anita received a proclamation from the Mayor declaring it Dress in Blue Day for the city of Seattle.

In 2009, as Co-Founder of Colon S.T.A.R.S. of Seattle, Anita worked with the Colon Cancer Alliance to build national recognition for this event.

Who can I contact if I have more questions about this?

Andrea Clay
aclay@ccalliance.org

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